Who & What
Pallavi Gupta is a Strategic Marketing and Brand Transformation Leader with 21+ years of demonstrated leadership across ETS India, Hero Cycles, Samsung, Panasonic, HARMAN, and Logitech. Transforming consumer insight into scalable enterprise growth.
Core Areas of Expertise
- Brand Strategy & Enterprise Repositioning
- Category Marketing, Premiumization & P&L Stewardship
- Consumer Insights & Sustainable Growth Systems
- Omnichannel Execution & D2C E-commerce Acceleration
- Go-To-Market (GTM) Strategy & Performance Marketing
- Customer Experience & Modern Marketing Systems
- Strategic Pricing, NSR & Commercial ROI
Demonstrated Career Proof & Quantified Outcomes
- Samsung India: Category Marketing Head — Transformed brand strategy to premium tiers, delivering 200% profitability growth and capturing premium market share.
- Panasonic India: Product Head / AGM — Delivered 138% category growth and 100%+ YoY e-commerce expansion across 4 core portfolios; launched India's first 305-recipe convection microwave.
- Hero Cycles Ltd.: Chief Marketing Officer & Head of E-commerce — Spearheaded enterprise brand transformation and double-digit D2C growth under the 'Joy of Movement' vision.
- ETS India: Director Marketing – South Asia — Heading regional marketing, brand strategy, demand generation, and candidate acquisition for TOEFL® and GRE®.
- SABMiller India: Achieved 100% market availability of Castle Lager Beer within 6 months and grew market share from 19% to 32% in key institutional accounts.
- HARMAN International & Sennheiser: Directed consumer marketing, artist advocacy programs, and 360° experiential activations solidifying premium audio benchmark authority.
Engagement Pathways
- Executive Leadership (Full-Time): CMO, Vice President of Marketing, or Regional Marketing Director mandate.
- Work With Me (Fractional & Advisory): Retained Fractional CMO, Board / Growth Advisor, or milestone-based strategic transformation sprints.
- Invite Me to Speak (Keynotes & Summits): Keynote addresses, executive fireside chats, leadership strategy workshops, and panel moderation.
- Explore My Work & Thinking: Executive dialogues, knowledge exchange, and academic inquiry into consumer systems.
Credentials
Kellogg School of Management (Strategic Marketing Leadership Program, Executive Scholar); Rai Business School (MBA, Marketing & Information Technology); Meerut University (BCA, Bachelor of Computer Application).